An organization with a clear purpose is one that is easy to understand and manage. A common purpose unifies employees and helps them understand the organization's direction.
It is a constant reminder of it's reason for being in business. It helps define and accentuate the brand and contributes to the development of an optimum culture.
It engages with staff, customers and shareholders and builds loyalty and love for your brand. It should be short, memorable and at the centre of everything you do.
STRATEGA'S PURPOSE is "We take the complexity out of Business"